The recent history of Fattoria San Lorenzo began in 1995, but the passion goes back much further. Natalino Crognaletti is the third generation of a family that has always made wine in Montecarotto: his grandfather Enrico was a cooper and winemaker, his father Gino — to whom a label pays explicit homage — was an expert pruner and selector of the best Verdicchio clones. When Natalino took over the winery, the picture was complete: the inherited knowledge blended with a strong, exuberant, and radically counter-current personality, which immediately led the vineyards towards organic and biodynamic management at a time when the market was pushing in the opposite direction.

Today the farm has about 30 hectares of vineyards on calcareous-clay soils in Montecarotto and in the neighboring municipalities of Ostra, Ostra Vetere, and Corinaldo, 30 kilometers from the Adriatic Sea. The geese guarding the courtyard are not just for decoration: they are part of the landscape of a place where the vineyard grows with spontaneous grass, fertilized with green manure, without herbicides or synthetic products. In the cellar, the principle is the same—intervene as little as possible. Concrete vats and old family barrels, indigenous yeasts, minimal sulfur. The whites rest for a long time on the fine lees, sometimes for years; the reds are processed with high extraction. Time is the only ingredient Natalino does not spare.

Verdicchio is at the center of everything: a grape variety that becomes anonymous in conventional hands, but under Natalino's care expresses sharp acidity, aromatic depth, and an aging potential that still surprises after decades. The labels tell the story of the family and the territory — from the more immediate versions up to Il San Lorenzo Bianco, aged for over eleven years before release. A winery that does not chase the market, but waits for it.