Drink Wines Not Labels
DWNL is an acronym for Drink Wines Not Labels: a manifesto even more than a project. Alessandro Salvano launched it in 2019 from the hills of Montelupo Albese, a territory on the borders of the great Langhe denominations, historically less considered precisely because it is outside the boundaries of Barolo and Barbaresco. It is precisely from this margin that Alessandro chooses to start, with a precise provocation: to demonstrate that the quality and character of a wine do not depend on the name on the label, but on who makes it and how they make it.
Trained at the Alba wine school and having grown professionally in Piedmont's most important wineries, Alessandro has neither family vineyards nor capital to invest. He started by purchasing grapes from his uncle Giorgio Sobrero, a historical producer from Montelupo Albese, on hills at 400 meters above sea level near the border of Serralunga d'Alba. The approach in the winery is clear and non-negotiable: whole cluster, spontaneous fermentations, indigenous yeasts, no fining or filtration, minimal use of sulfur dioxide. Traditional grape varieties like Nebbiolo and Dolcetto are alongside international ones like Chardonnay and Pinot Noir, all treated with the same non-interventionist philosophy.
The emblematic cuvée is OUTSIDE: 100% Nebbiolo vinified according to the Barolo disciplinary, but produced outside its borders. A wine that is both a polemic and a declaration of love for a territory that does not need geographical approval to express greatness. The labels are minimalist, essential, elegant to the touch. Inside, wines that speak for themselves.
DWNL is an acronym for Drink Wines Not Labels: a manifesto even more than a project. Alessandro Salvano launched it in 2019 from the hills of Montelupo Albese, a territory on the borders of the great Langhe denominations, historically less considered precisely because it is outside the boundaries of Barolo and Barbaresco. It is precisely from this margin that Alessandro chooses to start, with a precise provocation: to demonstrate that the quality and character of a wine do not depend on the name on the label, but on who makes it and how they make it.
Trained at the Alba wine school and having grown professionally in Piedmont's most important wineries, Alessandro has neither family vineyards nor capital to invest. He started by purchasing grapes from his uncle Giorgio Sobrero, a historical producer from Montelupo Albese, on hills at 400 meters above sea level near the border of Serralunga d'Alba. The approach in the winery is clear and non-negotiable: whole cluster, spontaneous fermentations, indigenous yeasts, no fining or filtration, minimal use of sulfur dioxide. Traditional grape varieties like Nebbiolo and Dolcetto are alongside international ones like Chardonnay and Pinot Noir, all treated with the same non-interventionist philosophy.
The emblematic cuvée is OUTSIDE: 100% Nebbiolo vinified according to the Barolo disciplinary, but produced outside its borders. A wine that is both a polemic and a declaration of love for a territory that does not need geographical approval to express greatness. The labels are minimalist, essential, elegant to the touch. Inside, wines that speak for themselves.
