{"title":"Drink Wines Not Labels","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDWNL\u003c\/strong\u003e is an acronym for \u003cstrong\u003eDrink Wines Not Labels\u003c\/strong\u003e: a manifesto even more than a project. \u003cstrong\u003eAlessandro Salvano\u003c\/strong\u003e launched it in 2019 from the hills of \u003cstrong\u003eMontelupo Albese\u003c\/strong\u003e, a territory on the borders of the great Langhe denominations, historically less considered precisely because it is outside the boundaries of Barolo and Barbaresco. It is precisely from this margin that Alessandro chooses to start, with a precise provocation: to demonstrate that the quality and character of a wine do not depend on the name on the label, but on who makes it and how they make it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTrained at the \u003cstrong\u003eAlba wine school\u003c\/strong\u003e and having grown professionally in Piedmont's most important wineries, Alessandro has neither family vineyards nor capital to invest. He started by purchasing grapes from his uncle \u003cstrong\u003eGiorgio Sobrero\u003c\/strong\u003e, a historical producer from Montelupo Albese, on hills at 400 meters above sea level near the border of Serralunga d'Alba. The approach in the winery is clear and non-negotiable: \u003cstrong\u003ewhole cluster\u003c\/strong\u003e, \u003cstrong\u003espontaneous fermentations\u003c\/strong\u003e, \u003cstrong\u003eindigenous yeasts\u003c\/strong\u003e, no fining or filtration, minimal use of sulfur dioxide. Traditional grape varieties like Nebbiolo and Dolcetto are alongside international ones like Chardonnay and Pinot Noir, all treated with the same non-interventionist philosophy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe emblematic cuvée is \u003cstrong\u003eOUTSIDE\u003c\/strong\u003e: 100% Nebbiolo vinified according to the Barolo disciplinary, but produced outside its borders. A wine that is both a polemic and a declaration of love for a territory that does not need geographical approval to express greatness. The labels are minimalist, essential, elegant to the touch. Inside, wines that speak for themselves.\u003c\/p\u003e","products":[{"product_id":"langhe-rosso-doc-2024-drink-wines-not-labels","title":"Langhe Rosso DOC 2024 Drink Wines Not Labels","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDWNL's Langhe Rosso 2024\u003c\/strong\u003e is a game, a challenge, and an act of justice towards an often-underestimated grape variety. The label doesn't reveal the grape: it invites you to \u003cstrong\u003eguess it\u003c\/strong\u003e, to drink it without the burden of preconceptions, without the hierarchy that Piedmont imposes between its great red wines and everything else. Inside, it's \u003cstrong\u003e100% Dolcetto\u003c\/strong\u003e, organically grown on the hills of \u003cstrong\u003eMontelupo Albese\u003c\/strong\u003e at 400 meters above sea level, treated with the same seriousness with which Alessandro Salvano approaches each of his bottles. The result is an \u003cstrong\u003eintriguing\u003c\/strong\u003e wine, with generous fruit and immediate drinkability, which is in no way inferior to the more renowned names in the area.\u003cbr\u003e\u003c\/p\u003e","brand":"Drink Wines Not Labels","offers":[{"title":"Default Title","offer_id":53916809560404,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0377\/4277\/2364\/files\/Langhe-Rosso-DOC-2024-Drink-Wines-Not-Labels_298e2a94-2ae7-498d-84bc-b6093fc2c844.jpg?v=1773224277"}],"url":"https:\/\/wivood.com\/en\/collections\/drink-wines-not-labels.oembed","provider":"Wivood","version":"1.0","type":"link"}